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Happy Holidays from VIPER

From Johnny Custer, Chief Operating Officer   4 minute read   On behalf of the VIPER team and Board of Advisors, I want to thank our clients for your business and our partners for your collaboration. To our chairman and…

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Innovate & Grow

VIPER THOUGHT LEADERSHIP #14   By Glenn Backus, Matthew Gutermuth, D.G. Hague and Monica Woo 6 minute read   Despite its devastating impact on the U.S. economy, COVID-19 has bolstered the revenue growth of grocery retailers selling essential products. Based…

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VIPER THOUGHT LEADERSHIP #11   By Sarah Palisi Chapin, Diane Ellis, Matt Gutermuth, D.G. Hague and Monica Woo   8 minute read “Who has dealt with this problem well? And what can we learn from them?” Two questions that Bill…

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Leading From the Front

VIPER THOUGHT LEADERSHIP #10 INTERVIEW WITH D.G. HAGUE, VIPER EA LLC CEO & PRESIDENT   By Monica Woo Five minute read Recently, I had the pleasure of speaking with D.G. Hague, CEO and President of VIPER EA LLC. Despite of…

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Morale in the Time of COVID-19

  By Ernie Deyle 4 minute read   The attached article (click) should be read by every CEO in retail… given the events of 2020, the destruction of small business, and the 50 million people that have lost their jobs.…

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VIPER THOUGHT LEADERSHIP SERIES #6 By Diane Ellis, D.G. Hague, Tom Park and Monica Woo Eight minute read COVID-19 has upended many businesses, especially retailers reliant on brick-and-mortar stores. Most retail executives are fighting to maintain business continuity, or restructure…

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VIPER THOUGHT LEADERSHIP #5   By Matthew Gutermuth, D.G. Hague and Monica Woo Five minute read For omni-channel retailers, curbside pickup of online orders, like direct delivery, is a mandatory service to address the consumers’ shift to online shopping during…

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Scottsdale, AZ 85257



VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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