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Welcome to VIPER EA’s Blog, News, Articles & White Papers

Happy Holidays from VIPER

From Johnny Custer, Chief Operating Officer   4 minute read   On behalf of the…

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How to thrive! Viper thought leadership #18

By Diane Ellis, Matt Gutermuth, D.G. Hague and Monica Woo  4-minute read   VIPER EA…

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Accelerate retail profit post-covid Viper thought leadership #17

By Diane Ellis, D.G. Hague and Ruth Hartman  Five-minute read “Relentlessly identify profit opportunities and…

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How To Bolster Post-Covid Profit Viper Thought Leadership #16

By Scott Benedict, Matthew Gutermuth, Antonio Coto Gutierrez and Monica Woo  Five-minute read “It’s good…

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VIPER Rapid Assessment™ Expands Following Successful Launch

Announcement from VIPER CEO, D.G. Hague 2 minute read I am delighted to kick off…

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TO OUR CUSTOMERS AND PARTNERS – A Note From Our CEO:

VIPER THOUGHT LEADERSHIP #15   From D.G. Hague, VIPER CEO & President   Eight minute…

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Innovate & Grow

VIPER THOUGHT LEADERSHIP #14   By Glenn Backus, Matthew Gutermuth, D.G. Hague and Monica Woo…

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CONTROL THE CONTROLLABLE DURING VOLATILE TIMES

VIPER THOUGHT LEADERSHIP #13 By Ruth Hartman, D.G. Hague, Lana Krauter and Monica Woo Four…

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NEVER STOP LEARNING

VIPER THOUGHT LEADERSHIP #11   By Sarah Palisi Chapin, Diane Ellis, Matt Gutermuth, D.G. Hague…

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Leading From the Front

VIPER THOUGHT LEADERSHIP #10 INTERVIEW WITH D.G. HAGUE, VIPER EA LLC CEO & PRESIDENT  …

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Morale in the Time of COVID-19

  By Ernie Deyle 4 minute read   The attached article (click) should be read…

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OMNI-CHANNEL REGENERATION

VIPER THOUGHT LEADERSHIP #4 “OMNI-CHANNEL REGENERATION” By Sarah Palisi Chapin, Matthew Gutermuth, D.G. Hague and…

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HOW RETAILERS CAN REOPEN AND THRIVE

VIPER THOUGHT LEADERSHIP SERIES #3 By Tom Park, D.G. Hague and Monica Woo Eight Minute…

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SURVIVAL TIPS FOR LUXURY DEPARTMENT STORES

VIPER THOUGHT LEADERSHIP SERIES #2 By Ed Stagman and Monica Woo 8 minute read All…

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About VIPER

VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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