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Executive Advisory Board Member

Gerald is a highly accomplished chief executive with more than 30 years of leadership success a broad range of industries such as consumer products, healthcare, technology, retail and consulting. Gerald’s areas of expertise include: Retail Operations, Merchandising, eCommerce, M&A, digital marketing, human resources, entrepreneurship, global expansion, organizational development, turnarounds, and public policy. Gerald has held high-profile roles with some of the most recognizable companies in the world, including The Walt Disney Company, GAP, Inc., LBrands, Esby Apparel, ShopLC, and Kaspar Companies.

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1365 N. Scottsdale Rd
Suite 160
Scottsdale, AZ 85257

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About VIPER

VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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