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Executive Advisory Board Member

› Woody is 25 year veteran of global multi-unit retail and financial services having held leadership roles with Blockbuster, Payless ShoeSource, Collective Brands, and American Century Investments. Woody’s expertise spans business growth strategy, customer experience strategy, B2B & B2C integrated marketing and advertising, product/service/process innovation, predictive analytics, and emerging technology.

Recognized as a visionary and strategic business leader, Woody has delivered over $1B in incremental revenues throughout his career by developing and implementing proprietary customer-centric programs, systems and capabilities.

Woody is the founder and principal of Next Level Growth Strategies and currently serves as a strategic advisor for several early-stage startups.

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VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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