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C-SUITE ADVICE TO SUSTAIN BUSINESS IN A CRISIS

VIPER THOUGHT LEADERSHIP SERIES #6 By Diane Ellis, D.G. Hague, Tom Park and Monica Woo Eight minute read COVID-19 has upended many businesses, especially retailers reliant on brick-and-mortar stores. Most retail executives are fighting to maintain business continuity, or restructure…

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CURBSIDE PICKUP

VIPER THOUGHT LEADERSHIP #5   By Matthew Gutermuth, D.G. Hague and Monica Woo Five minute read For omni-channel retailers, curbside pickup of online orders, like direct delivery, is a mandatory service to address the consumers’ shift to online shopping during…

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OMNI-CHANNEL REGENERATION

VIPER THOUGHT LEADERSHIP #4 “OMNI-CHANNEL REGENERATION” By Sarah Palisi Chapin, Matthew Gutermuth, D.G. Hague and Monica Woo Eight minute read Many venerable retail banners are collapsing under the economic turmoil triggered by the pandemic. The retailers that have successfully managed…

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HOW RETAILERS CAN REOPEN AND THRIVE

  • June 24, 2020
  • News

VIPER THOUGHT LEADERSHIP SERIES #3 By Tom Park, D.G. Hague and Monica Woo Eight Minute Read The Department of Commerce reported a 17.7% spike in retail sales in May, following record-breaking declines in March and April. In May, compared with…

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SURVIVAL TIPS FOR LUXURY DEPARTMENT STORES

  • June 24, 2020
  • News

VIPER THOUGHT LEADERSHIP SERIES #2 By Ed Stagman and Monica Woo 8 minute read All fifty states are in various degree of reopening amidst volatility of COVID-19, civil rights protests and an uncertain economy. On May 7, the Neiman Marcus…

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VIPER THOUGHT LEADERSHIP SERIES #1 

By Diane Ellis and Monica Woo Seven Minute Read States and cities are gradually reopening amidst volatility of COVID-19, a faltering economy and reduced consumer confidence. In reopening physical stores, Apparel & Footwear (“A&F”) retailers not only need to navigate…

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About VIPER

VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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