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Executive Advisory Board Member

› Monica L. Woo is the CEO-founder of WooWorks™, which advises, operates and invests in eCommerce, AI, food and EdTech companies.

Previously, Monica held C-suite roles at global corporations, including, president of 1-800-Flowers.com and Bacardi Global Brands, chief revenue officer of FreshDirect (Ahold Delhaize), and chief marketing officer of Diageo PLC Europe. With unique expertise that intersects technology, retail and consumer brands, Monica chairs our Technology Council.

Monica holds an MBA from The Wharton School – University of Pennsylvania, and a bachelor’s degree from Mills College.

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1365 N. Scottsdale Rd
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About VIPER

VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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