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Executive Advisory Board Member

› Michele Meyer is an enterprise leader with broad general management experience as an operating president, a brand / consumer advocate and an international leader with General Mills, a $16-billion giant within the food industry. Over 30 years of P&L experience across leading brands, emerging and developed markets, retail channels, and joint venture partnerships helps set her apart as a strategic thought leader and Brand Champion in the industry. Meyer most recently led the $2B Snacks Operating Unit to market share growth, driving mid-single-digit top and bottom-line growth through new product launches, strong advertising, breakthrough marketing, digital & E-Commerce plans. She has helped reshape the portfolio mix and drive margin improvement as president of the Meals Operating Unit ($4B in sales), leading the divestiture of the Green Giant Brand in 2015, and the restructuring of the Meals supply chain. Meyer tripled topline growth as president of Small Planet Foods (Natural and Organic Operating Unit) through a focus on brand growth, innovation and acquisition leadership. Meyer has significant international experience as the VP of Global Marketing for Cereal Partners Worldwide, responsible for 130+ markets around the globe, and leading 5 percent growth on a portfolio of over $1.5B.

Meyer uses her strong enterprise leadership as a current board member for GNC Holdings in Pittsburgh, PA, a $2B global specialty retailer of health and wellness products.  Meyer holds an MBA from the University of Texas at Austin School of Business and a BA in Economics from Vanderbilt University.

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VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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