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Executive Advisory Board Member

› Lana Cain Krauter brings over 30 years of retail experience successfully leading turnarounds and business transformations in both big box and specialty store formats. She most recently served as CEO of Charming Charlie and has been President and CMO at Sears, Bealls Florida, and Goodys. She also served as one of three merchant Executive Vice Presidents at J C Penney under the leadership of Allen Questrom.

Today Ms. Krauter is a member of the board of directors of Charming Charlie and Exenta Inc., a retail software company based in New York City. From November 2014 to February 2018, she consulted with and served as an independent board member to TLB Holdings, a company that, through its subsidiaries, manufactures women’s contemporary apparel. From November 2014 to January 2017, Ms. Krauter acted in several capacities for the private equity firm Alvarez and Marsal relating to their acquisition of off price retailer Gabriel Brothers. In addition to her role as a board member, she also performed duties including consultant, acting chief merchandising officer, and special projects assistant to the CEO. She actively participated with the executive team and Jefferies in positioning Gabriel Brothers’ sale to Warburg Pincus.

Ms. Krauter also serves as a trustee to the National Jewish Medical and Research Center and was honored as their humanitarian of the year in 2001. She obtained her Bachelor of Science degree as a graduate of the University of Texas at Austin and currently resides in Dallas, Texas.

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VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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