skip to Main Content

Executive Advisory Board Member

Gerald is a highly accomplished chief executive with more than 30 years of leadership success a broad range of industries such as consumer products, healthcare, technology, retail and consulting. Gerald’s areas of expertise include: Retail Operations, Merchandising, eCommerce, M&A, digital marketing, human resources, entrepreneurship, global expansion, organizational development, turnarounds, and public policy. Gerald has held high-profile roles with some of the most recognizable companies in the world, including The Walt Disney Company, GAP, Inc., LBrands, Esby Apparel, ShopLC, and Kaspar Companies.

Conquer Your Data

Prioritize Your Labor

Maximize Your Profit

Visit us

1365 N. Scottsdale Rd
Suite 160
Scottsdale, AZ 85257



VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

© Copyright VIPER EA 2023 - All rights reserved › Web Design: Meridian