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Chief Strategy Officer

Ernie Deyle has over 35 years of retail experience, domestically and internationally, working for Kroger and CVS, as well as for professional services firms Cap Gemini, and Andersen, and as a SME for Accenture and Deloitte.  Ernie is recognized as the industry leader in the area of Enterprise Acceleration & Performance Improvement strategies, including revenue and margin optimization strategies, SG&A cost reduction programs and risk mitigation strategies.

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1365 N. Scottsdale Rd
Suite 160
Scottsdale, AZ 85257



VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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