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Know our leadership team

D.G. Hague

President/CEO › Hague is a serial CEO with a 30 year…

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Johnny Custer

Chief Operating Officer › Johnny is a longtime specialist in profit optimization…

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Ernie Deyle

Chief Strategy Officer › Ernie Deyle has over 35 years of retail…

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Andy Grimes

Chief Technology Officer › Andy Grimes has over 20 years of experience…

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Conquer Your Data

Prioritize Your Labor

Maximize Your Profit

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1365 N. Scottsdale Rd
Suite 160
Scottsdale, AZ 85257



VIPER has created a proven, proprietary Enterprise Acceleration (EA) methodology - which gathers data from throughout the retailer client’s enterprise; then feeds this data into our NV® AI system, leveraging Machine Learning to identify leading performance indicators and predictive models. These models isolate and quantify systemic problems, operational deficiencies, breakdowns in training, and/or execution failures which lead to gaps between business expectations and actual outcomes. Throughout the engagement, VIPER does the heavy lifting; partnering with the client throughout the engagement to determine the root causes of these issues, and to implement best practice solutions. The result is a return of 1%-3% of yearly revenue delivered to bottom line of the P&L.  VIPER’s profit improvements are measurable and isolatable from other company initiatives.

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